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EU Commission

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The Problem​

The EU Commission's challenge involved how to communicate information about COVID-19 to a diverse audience across multiple countries.

My Role​

I was responsible for creating the core messaging in English.

Campaign Assets

The Campaign​

The campaign spanned 8 different countries and involved the creation of banner ads, social media posts, and gif campaigns. It was designed to disseminate information related to the EU commissions efforts during the COVID-19 pandemic.

Through collaboration with a diverse team, we ensured that the campaign resonated with the cultural nuances and sensitivities of the target audiences. We focused on delivering concise and impactful messages that would capture attention and encourage positive behavior change during the pandemic.

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The Results​

The campaign achieved significant results in raising awareness and promoting COVID-19 safety measures. The carefully crafted messaging, and visuals were distributed across multiple channels, in eight EU countries.